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FOR IMMEDIATE RELEASE
October 17, 2005
The 'Perfect 10' Style
Kit
(Toronto) ) - The Fashion Design Council of Canada
(FDCC) and deb.on.air will have VIPs literally strolling down
the beach in style. Although the cool winter air is settling,
it is Spring/Summer in Toronto at L'Oreal Fashion Week. This
season celebrates the FDCC's 10th anniversary; 10 Perfect
seasons of great Canadian fashion. Robin Kay, president of
the FDCC is providing very select guests with functional Umbra
laundry gift bags filled with 'hot' Canadian products and
services, valued at over $1000.00. The lucky fashionistas
to receive these goodie bags, include big names like Jeanne
Beker, host of Fashion Television, Lisa Tant, editor
of Flare Magazine, and Caryn Lerner, President of Holt
Renfrew.
"The FDCC has gone to every length to produce a first-class
Fashion Week that represents to the world how talented our
designers are", says Robin Kay. L'Oréal Fashion
Week Spring/Summerl 2005 in Toronto is an internationally
recognized event, drawing industry representatives from around
the globe. "The FDCC's mission is to brand fashion in
Canada. These Perfect 10 style kits will help to elevate
the profile of L'Oréal Fashion Week and begin to take
fashion week in Toronto to an entirely new level," states
Kay.
Debra Novack, deb.on.air's founder created the Perfect
10 Style Kit as a way to get people excited about some
of the great Canadian designers, restaurants, and services
they can enjoy throughout Toronto. "This is the start
of something new for the FDCC: a new decade, new season, and
new venue, so we created a new gift bag to celebrate life
and fashion and FUN!", exclaims Novack.
Let's get the beach ball rolling…………
" Bad Miss Betty chocolate condom- it's never too HOT
for chocolate! www.badmissbetty.com
" Cureous Designs handmade earrings- inspired by nature.
www.cureousdesigns.com
" Le Boutique Parpar 'dressy' dish towel- dry your dishes
with style! 649 St. Clair Avenue West, Toronto, Ontario –
416-657-3333 Stephanie@parpar.ca
" Pantages Spa- the perfect mani or pedi? www.pantagesspa.com
" Chio di Stefania D Italian bikini & VIP invititation
to show on Friday, October 21st- designer beachwear. www.chio-online.com
" Rowenta garment bag to protect your most fashionable
items. www.rowenta.com
" Lipodoctor- for use before you put on your Chio bikini??!!
www.lipodoctor.com
" Redd Hair Studio- get the naturally(?) sunlit look.
www.reddhairstudio.com
" Cobra strawberry energy drink- Cobra stimulates metabolism,
increases stamina and improves overall feeling of well being…mmmm
berries! www.cobraenergydrink.com
" Sony's Psyc 256MB MP3 Walkman®- for your poolside
listening pleasure. www.sony.ca
" Sweetspot Labs- on-the-go wipettes…intimate grooming
on-the-go! www.sweetspotlabs.com
" Shizen Spa- the hottest, most discreet spa suites
in the new Cosmo Toronto boutique hotel. www.cosmotoronto.com
" Rosewater Supper Club- wind down, or just get things
started, with some cocktails. www.libertygroup.com
" Courthouse Market Grille- a great place to refuel.
www.libertygroup.com
" Take a picture of your new summer look…and place
it in your Umbra picture frame www.umbra.com
Founded in 1999, the Fashion Design Council of Canada (FDCC)
is a national, non-profit industry association that exists
to mobilize and promote fashion in Canada. Through L'Oréal
Fashion Week and outgoing missions in Milan, Paris, London
and New York, the FDCC is intent upon showcasing Canadian
designers to the world. For more information visit www.fdcc.ca.
deb.on.air is a Toronto-based niche marketing group
that uniquely services the media, event and PR industries.
We provide a highly targeted channel for clients to place
new, innovative and luxury products directly into the hands
of today's hottest celebrities and VIP audiences. deb.on.air
drives media buzz and maximizes exposure for both the event
and the brands, creating a memorable experience for all. We
enthusiastically seek out Canadian products in order to support
local businesses - ultimately, showcasing Canada as a stand-alone
market. The success of deb.on.air is a result of effective
strategic planning, highly targeted exposure, and direct access
to trendsetters, business leaders and the media. deb.on.air
is affiliated with Madison & Mulholland (www.madisonandmulholland.com).
For a complete list of contacts and detailed product information,
please visit deb@thedebonair.com.
Media Contact:
Debra Novack
deb.on.air
(416) 787-0777 / (416) 854-4383 cell
deb@thedebonair.com
Aimee Hill
2005 CCMA Publicist
(780) 497-4548 / (780) 289-6395 cell
hilla@macewan.ca
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