June 09, 2005
NICHE MARKETING GROUP
Dear Natalie,
My name is Debra Novack, and I have a company based in Toronto
called deb.on.air- we are a niche marketing company specializing
in VIP gift bags for high profile events. When we heard that
Natalie Glebova won the Miss Universe title, we thought we would
put together a gift bag filled with all Canadian goodies to
congratulate her, on behalf of deb.on.air and Toronto, Canada.
We understand there is much responsibility and hard work that
comes along with a crown, so we're making Miss Universe's reign
a little 'sweeter', and hopefully a little better by presenting
her with a gift filled with designer Canadian treats. We connected
with only the hottest Canadian products and services, to create
a gift we know she will love.
All the companies who participated are excited to show their
support for Miss Glebova and wish her luck for the coming year.
This collection of products and services was carefully selected
and customized to Natalie's style, size, hobbies and new lifestyle,
so that she may enjoy and use them during her reign. The response
was phenomenal- everyone is extremely proud that Natalie was
chosen to represent Canada, moreover Toronto, as Miss Universe.
The value of your 'Congratulations Miss Universe' gift bag grew
very quickly to over $11,200.00CAD. This gift is presented to
Natalie Glebova, Miss Universe, by deb.on.air, on behalf
of the following companies. We identified these products and
services according to the fundamentals of Miss Universe's journey
over the coming year:
LIFESTYLE
BEAUTY
FASHION
We also have a personal letter and gift for you from the
head of the ITM Department at Ryerson University, James Norrie,
where you graduated.
deb.on.air is a Toronto-based niche marketing group
that uniquely services the media, event and PR industries.
We provide a highly targeted channel for clients to place
new, innovative and luxury products directly into the hands
of today's hottest celebrities and VIP audiences. deb.on.air
drives media buzz and maximizes exposure for both the event
and the brands, creating a memorable experience for all. We
enthusiastically seek out Canadian products in order to support
local businesses - ultimately, showcasing Canada as a stand-alone
market. The success of deb.on.air is a result of effective
strategic planning, highly targeted exposure, and direct access
to trendsetters, business leaders and the media.
deb.on.air is affiliated with Madison & Mulholland
(www.madisonandmulholland.com)
and Walk the Red Carpet Event Management & Publicity (www.jodicohengroup.com).
For a complete list of contacts and detailed product information,
please visit www.thedebonair.com.
Media Contact:
deb.on.air
Debra Novack
deb@thedebonair.com
www.thedebonair.com
416.787.0777
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Packing Miss Universe
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