FOR IMMEDIATE RELEASE
March 7, 2005

 Hey — It’s Canadian Cool!

(Toronto) — The Fashion Design Council of Canada (FDCC) and deb.on.air have VIPs literally rolling with style, and the fashion shows have yet to begin.  For the first time, Robin Kay, president of the FDCC is providing very select guests with luxurious Heys luggage gift bags filled with the coolest Canadian products and services.  The lucky fashionistas to receive these goodie bags valued at CDN$1,500 retail each, include big names like Jeanne Beker, host of Fashion Television, Phillip Bloch, stylist to the stars and frequent guest of fashion week in Toronto, Tim Blanks, host of Fashion File, Daria Werbory, international supermodel and Booth Moore, fashion critic at the LA Times. 

L’Oréal Fashion Week Fall 2005 in Toronto is an internationally recognized event, drawing industry representatives from around the globe.  “The FDCC’s mission is to brand fashion in Canada. These exclusive style kits will help to elevate the profile of L’Oréal Fashion Week and broaden the reach of Canadian designers showing at fashion week in Toronto,” states Kay.  

Debra Novack, deb.on.air’s founder created the Hey — It’s Canadian Cool style kit as a way to introduce people to some of the great Canadian designers, restaurants, and services they can enjoy throughout the week. “Toronto is hosting a major event, so it is up to us to make our guests feel welcome,” explains Novack, “and ensures they get the full Canadian experience.” We identified products and services according to some basic fashion week needs:

deb.on.air is a niche marketing company specializing in uniquely servicing the event, media and PR industry.  We supply event organizers with high quality gift packages to high profile events.  We provide a unique direct marketing and advertising channel to a celebrity and VIP-targeted professional audience by placing new, innovative and luxury products directly into the hands of targeted demographics. deb.on.air is affiliated with Walk the Red Carpet (http://www.jodicohengroup.com/) and Madison & Mulholland (http://www.madisonandmulholland.com/).

For a complete list of contacts and detailed product information, please visit http://www.thedebonair.com/.

 The need to KNOW:      

• http://www.sweetspot.ca/

• Concierge and the City A Lifestyle Management Company

 The need to KEEP FIT:

• Track Fitness

• Savasana Therapy yoga chalk

• Lileo gym tote and t-shirt

• Iceberg water

• Pilates for Life DVD

 The need to UNWIND:

• Aaron Tessis CD

• Jacqueline Bradley’s book ‘The Bombshell Bible’

• Hollywood North Magazine

• Iceberg vodka

 The need to DRESS-UP:

• Firdosi underwear

• Joaned watch

• Boobalicious tank top

• Illicit stores- urban wear

• L’Oreal Micro derma Kit

• Goo Tees

• Dove Cleaners

• Simon Chang earrings by Artistic Jewellery

• Jeanne Lottie key ring

• Just Cuz brooch

• Susanne Lang ready-to-wear eau de parfum

 The need to WINE & DINE:

• Lobby

• Blowfish Restaurant & Sake Bar

• Moozoo organic chocolates

• Courthouse Market Grille

The need to be ON-THE-GO:

• Heys Xcase carry-on luggage

• Koie travel wallet

• Takenote note cards and envelopes

• Karim Rashid pen by Umbra

deb.on.air is a niche marketing company specializing in uniquely servicing the event, media and PR industry.  We supply event organizers with high quality gift packages to high profile events.  We provide a unique direct marketing and advertising channel to a celebrity and VIP-targeted professional audience by placing new, innovative and luxury products directly into the hands of targeted demographics. deb.on.air is affiliated with Walk the Red Carpet Event Management & Publicity (http://www.jodicohengroup.com/) and Madison & Mulholland (http://www.madisonandmulholland.com/).

For a complete list of contacts and detailed product information, please visit http://www.thedebonair.com/.

Founded in 1999, the Fashion Design Council of Canada (FDCC) is a national, non-profit industry association that exists to mobilize and promote fashion in Canada. Through L’Oréal Fashion Week and outgoing missions in Milan, Paris, London and New York, the FDCC is intent upon showcasing Canadian designers to the world. For more information visit http://www.fdcc.ca/.

Media and industry professionals can register to attend via the official Web site of L’Oréal Fashion Week.  For more information and to see the latest up-to-date schedule, visit http://www.lorealfashionweek.ca/

Media Contacts:

Walk the Red Carpet                     deb.on.air
Jodi Cohen                                       Debra Novack
jodi@jodicohengroup.com                 deb@thedebonair.com
416 780 1672                                   416 854 4383

Media Contact:
deb.on.air
Debra Novack
deb@thedebonair.com
www.thedebonair.com
416.787.0777