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FOR IMMEDIATE RELEASE
September 9, 2005
deb.on.air delivers
"Incredible Rockin' SWAG" to 2005 Country Music
VIPs
(Toronto) - The Canadian Country Music Awards (CCMA)
and deb.on.air have VIPs literally 'rockin' with style, and
the Awards show has yet to begin. For the first time, we are
providing STARS and VIPs with custom Incredible Novelties
tote bags. The lucky celebrities to receive these goodie bags
include Paul Brandt, Terri Clark, Carolyn Dawn Johnson,
and international superstar Dierks Bentley.
Almost three decades of tradition has created a CCMA Awards
show each year that is a world standard. This year, all the
stops are being pulled out at the CCMAs, as not only Canada
will be watching live on CBC Television September 12 at 8
p.m./9 p.m. AT/9:30 p., but the show will also be aired live
in the U.S. on GAC, and for the first time in Australia on
CMC. You can also catch the show on CMT Canada.
Backstage to mark the occasion, the show's performing artists
and presenters will receive an exclusive deb.on.air gift bag.
"For the CCMA Awards we have taken it to the next level.
This year is our first for Country Music, and the gift bags
'rock'! So expect much more great SWAG to come!", Look
for deb.on.air on behalf of the CCMA Awards to cause a media
stir, make celebrities and fans go wild, and raise awareness
for one of the greatest, annual entertainment events in Canada:
The Canadian Country Music Awards.
The "Incredible Rockin'" tote bag (www.incrediblenovelties.com)
includes luxury products that all Country Music STARS want
and need:
COUNTRY STARS…like to wear custom western wear and
apparel, made to order at Rockin' Cowboy (www.rockincowboy.ca)
. Note: When Cowboys want to take a break from their trusty
hats, they can change into a more 'rockin' style with a
baseball cap from Fender.
COUNTRY STARS…like to spend time outdoors. For this
they will need a Columbia Sportswear (www.columbia.com)
soft shell jacket made of Titanium, since Columbia Sportswear
Company is a global leader in the design, sourcing, marketing
and distribution of active outdoor apparel and footwear.
COUNTRY STARS…like to eat 'AAA' Alberta beef! The
Metropolitan Grill is Calgary's #1 *Restaurant and
Lounge Specializing in New World Cuisine. Reservations (403)263-5432
or (403)802-2393.
COUNTRY STARS… are always on the road, so their Toss
Designs (www.tossdesigns.com)
crocodile flask will come in very handy.
COUNTRY STARS…don't compromise! So they drink the
only bottled water that combines elements of exceptional
design and uncompromising taste and quality from 1 Litre
(www.1litre.com).
AND, COUNTRY STARS…take pride in their looks. So they
use Elizabeth Grant's Torricelumn Pur Exclusives
skincare (www.elizabethgrant.com),
and M.A.C. cosmetics (www.maccosmetics.com).
So, pack your 2005 Country Music tote, and come join the
celebrations, cowboys, and Country Music in Calgary.
deb.on.air is a Toronto-based niche marketing group
that uniquely services the media, event and PR industries.
We provide a highly targeted channel for clients to place
new, innovative and luxury products directly into the hands
of today's hottest celebrities and VIP audiences. deb.on.air
drives media buzz and maximizes exposure for both the event
and the brands, creating a memorable experience for all. We
enthusiastically seek out Canadian products in order to support
local businesses - ultimately, showcasing Canada as a stand-alone
market. The success of deb.on.air is a result of effective
strategic planning, highly targeted exposure, and direct access
to trendsetters, business leaders and the media. deb.on.air
is affiliated with Madison & Mulholland (www.madisonandmulholland.com).
For a complete list of contacts and detailed product information,
please visit deb@thedebonair.com.
Media Contact:
Debra Novack
deb.on.air
(416) 787-0777 / (416) 854-4383 cell
deb@thedebonair.com
Aimee Hill
2005 CCMA Publicist
(780) 497-4548 / (780) 289-6395 cell
hilla@macewan.ca
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